Everywhere you look and wherever you go, there are always potential customers that you can tap into. But despite the fact that there are lots of customers out there, if they do not know you existed, then they will transact with you, and that is for sure. Because of this, it is vitally important that you learn how to incorporate SEO to your Kaiser AC or whatever HVAC business you’re running.
Even if you’ve engaged in every aspect of SEO in your page, ignoring local search engine optimization would make you miss a lot of opportunity in your business. It is because of the reason that local SEO is the concept behind ranking as high as possible in local search results. You may not believe it but almost 50 percent of the searches done in Google is geared on services and products.
So to ensure that your business will show up in local search results, here are few ways that can enhance local visibility and then be able to drive more business to your HVAC shop.
Number 1. Enlist on GMB or Google My Business – this is where everything starts. People who search locally are mostly for an address and location. By using this free tool, you will be able to list our name, address and location as well as other vital info of your business such as directions and the hours of operation. This info goes straight to Google Maps and Google Search.
Google is going to verify you by sending you a call or letter and after you are approved, your Kaiser AC will be able to get the basic data on how potential customers can find you and to where they come from.
Number 2. Use Google Posts in conjunction with GMB – whether you believe it or not, Kaiser AC has made good use of this in updating local offerings, announcing events and even posting about their deals using GMB account.
Number 3. Keep your name, address and place updated – being able to keep up with GMB listing would not be enough. The reason for this is that, you must be certain that both your contact info and location is updated and at the same time, other online platforms you are using from directory listings, review websites, social media pages etc. You may want to consider looking at Kaiser AC website as reference.
Number 5. Optimize tags, URL and content – this as well as your meta description has to include your region or city as well as target keyword for the site. Through this, it enables Google to know what location your website is most relevant. As a matter of fact, Kaiser AC does a wonderful job on this one.