Peter Spann argues that there’s plenty of misinformation around online marketing. Nevertheless, any small or medium-sized company that fails to recognize the facts about internet marketing is massively disadvantaged as it won’t optimize the technique for best results.
This article explores some of the myths that could be stopping you from optimizing the internet to advance your business objectives:
SEO is Dead and Your Business Doesn’t Need It
It is a lie to say that SEO is dead and not important to web marketing. As facts stand, SEO has just evolved and improved due to Google and other search engines modifying their crawling bots and software in order to deliver more meaningful search results to their users. Remember that several years ago responsive design wasn’t a primary SERP consideration, but you can’t ignore it today–so include it in your web marketing strategy to cope with any SEO upgrades.
Massive Web Traffic is All You Need
Obviously, the main objective of SEO is to maximize visits to your enterprise site. Yet, according to Peter Spann business marketing tips, there are scenarios in which getting all the web visits is meaningless in addition to slowing your pace. What really matters is the quality of the traffic rather than just quantity. Measure the value of your web traffic based on its origin. Are these visits by people genuinely interested in your products, or just traffic spam and people getting paid to come to your website?
Social Media Can’t Help Considering the Nature of Your Brand
Pretty much any other marketing content you’re deploying online can receive a boost from social media engagements. For instance, you may use Facebook or Twitter to share an article posted your business website and have more people read it, widening brand exposure. Some business people are under the impression that social media is not ideal for their line of work, which is why they may choose not to have any social media presence. In the end, the proprietors fail to optimize a platform via which they may grow their customer-base.
Stuff Keywords and All is Good
Keywords have not lost their SEO relevance, but their deployment must be rational and organic. This means your SERP dominance and web traffic don’t get better with repeated use of a phrase after every few lines. The reality is that keyword stuffing for your web content is an acceptable SEO shortcut that’s likely to get your web pages banned by Google.
Be sure to never fall for any web marketing myths! When your internet marketing programs fail to deliver the outcomes you anticipate, or maybe there’s an issue with your execution formula, Peter Spann can chip in with meaningful advice.